Frankie Apothecary appeared in Viva:
Frankie Apothecary is the third baby of Michele Wilson, a former lawyer whose efforts to deal with her elder daughter’s eczema led to a new career making natural skincare.
This incorporates aspects of traditional Maori medicine, known as rongoá. She harvests native botanicals, such as kawakawa leaves – long used on irritated skin – from family land in Northland.
While other companies have recently shown an interest in kawakawa as a skincare ingredient, Frankie was a pioneer and further stands out in how it harvests – sustainably in sync with nature and following moon cycles.