We create soothing products inspired by nature and guided by
mātauranga (ancient wisdom) to soothe dry, itchy skin and to give those looking for low-waste, natural skincare a powerfully effective range.
Nature is a powerful healer. We've seen first hand how New Zealand native Kawakawa, long revered in traditional rongoā Māori (Māori medicine), has empowered countless families on their eczema care journey.
As Frankie has grown, our intention has remained the same - to honour traditional harvesting principles for our Kawakawa, to respect the wisdom of traditional medicine and to share the efficacy of Aotearoa New Zealand's plant-life with the world.
Manaakitanga encompasses generosity, kindness, hospitality and compassion. It means to uphold the mana - inherent value - of another. As a business, it's expressed through the support we offer our customers, our committement to provide the highest quality most effective products we can, our community initiatives, and the respect we show to our suppliers and partners.
Kaitiakitanga is the concept of guardianship or stewardship. It's about doing what we can to protect the planet, its resources and taking steps to minimise our impact.
Kaitiakitanga guides our packaging choices, reycling and upcycling initiatives and how we fight to preserve New Zealand's native habitat.
We are Georgina and Matt. Along with our daughter, we're the family behind Frankie Apothecary's range of natural, low-waste skincare products made with New Zealand native Kawakawa.
Frankie's Kawakawa Repair Balm was developed for a little girl whose severe eczema meant she often woke with her skin raw from scratching through the night. Her desperate Mum formulated our rich Kawakawa Repair Balm and it soothed her skin naturally within a week.
Since then, Kawakawa Repair has helped transform the skin health of thousands of Kiwi families, many of whom had relied on chemical laden over-the-counter and prescribed topicals.
My journey with natural skincare began after a fertility specialist told me the chemicals in my sunscreen could be disrupting the delicate balance of hormones in my body. I was shocked.
@frankieapothecary
If you've purchased our zero waste Kawakawa Cleansing Bars and noticed the colour differs slightly; or you've purchased Frankie Kawakawa Balm and noticed the consistency is slightly different to the last jar - then...
Sunscreen application is an act of love, and crucial for the long term health of children growing up in New Zealand under an ozone hole. It's not always the easiest...
Kawakawa leaves contain the amazing bioactive Myristicin, which is anti-inflammatory, anti-microbial, hepatoprotective (prevents damage to the liver), psychoactive - and anticholinergic, meaning that it blocks certain nerve impulses, like the pain of eczema irritation.
We're glad you asked! One thing we're grateful for at Frankie is you, our amazing customers, and our subscription service is one way for us to say ngā mihi nui/thank you...
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