Our Facial Oil is a Beauty Award Winner! June 28, 2022Georgina Elvin We are so proud to announce that our bespoke Replenishing Kakadu C Facial Oil is a joint winner of Best Natural Face Oil, and Kawakawa Repair Balm got an Editor's Choice Award in...
NZ House & Garden September 30, 2021Georgina Elvin Frankie Apothecary's beautiful seasonal release of Kūmarahou & Kawakawa Body Oil was featured in NZ House & Garden's, Spring edition. For just a few weeks, in the North of Te...
Viva - Six Maori-Owned Beauty Brands With Mana July 10, 2021Georgina Elvin Viva featured Frankie Apothecary in an article profiling six Māori-owned brands who are sharing their taonga (treasured possession) with the people of Aotearoa by way of skin, hair and body care.
Canvas - Zoe Walker Ahwa gives beauty advice on how to do more with less December 12, 2020Georgina Elvin Article here. "Further to the idea of stripping things back to only what is actually needed are skincare brands embracing traditional Māori Rongoā. Two high-profile ones are ... and Frankie Apothecary,...
NZ House & Garden's Christmas gift guide: Presents made locally December 04, 2020Georgina Elvin Article here. "There has never been a better time to think local when it comes to your gift giving."
Warehouse Stationery – Small Business Win October 30, 2020Georgina Elvin What a fantastic honour to be selected from among a handful of amazing small businesses as a winner in the Warehouse Stationery Ads for Small Business Competition. Frankie Apothecary scooped...
Junction Mag - The living journey of a natural brand September 23, 2020Georgina Elvin Article here. In the early morning hours, a young girl wakes crying with painful eczema, and her mother runs to find her daughter’s delicate skin bleeding. It's a common story...
Canvas - Mauri Ora June 20, 2020Georgina Elvin "In the spirit of Matariki 2020, we celebrate the power of Māori creativity – its inspiration and innovation, now and always." We’re honoured that our hugely popular Kūmarahou & Kawakawa...
Nuku Podcast with Michele Wilson February 27, 2019Michele Wilson (Click play to listen to the podcast interview) Michele Wilson (Tainui, Ngati Pāoa) grew up identifying as an ‘urban’ Māori, and although she didn’t learn te reo me ōna tikanga as a...
NZ Herald - Meri Kirihimete: Amazing Kiwi-made items to gift this Christmas December 12, 2018Georgina Elvin "Who needs Amazon or any other big .com site when you have a nation of talented craftspeople willing and able to cater to everyone on your Christmas list? If you...
Viva - How To Choose The Right Sunscreen This Summer September 23, 2018Georgina Elvin Janetta Mackay highlights what to look for when you are shopping for those must-have products that protect skin from environmental damage. "This season we’re looking at sunscreens with specific benefits...
Viva - Kiwi Skincare Brands For Those Who Like To Shop Local June 06, 2018Frankie Apothecary While other companies have recently shown an interest in kawakawa as a skincare ingredient, Frankie was a pioneer and further stands out in how it harvests – sustainably in sync with nature...
Natural Parent introduces Breathe Easy March 14, 2018Michele Wilson NATURAL PARENT: BREATHE EASY THIS WINTER WITH FRANKIE APOTHECARY "Who else has fond childhood memories of inhaling the soothing scent of eucalyptus as mum gently smoothed on a chest rub...
Whanau Living talks to Michele about 'Getting your business out there' February 18, 2018Frankie Apothecary WHANAU LIVING: SOME 'DOS AND DON'TS' OF GETTING YOUR BUSINESS OUT THERE
Oh Natural - Finding Frankie: Is this New Zealand's best eczema treatment? November 28, 2017Michele Wilson This article appeared in Oh Natural - Your conscious beauty & lifestyle store. Raised in Manurewa, Aucklander Michele Wilson created a high-flying career as a successful lawyer with legal partnership in her...
The Spinoff: The Māori economy is small business, too November 27, 2017Michele Wilson By Rebecca Stevenson | Business Editor for The Spinoff It’s been estimated to be worth $26 billion, with significant stakes in the forestry and fishing industries. But underneath the story of the...
Nature Baby: Winter wellness with frankie apothecary June 27, 2017Michele Wilson By Michele Wilson for Nature Baby. Winter has now set in and it can be difficult during this season to keep our little ones' immune systems healthy and happy! Michele...
Stuff - In my beauty bag: Jessie Jarvie of The Baby Bag April 20, 2017Georgina Elvin I'm a huge kawakawa balm convert, after I had such success using this wonder balm on my kids, who both have really sensitive skin. It's an organic, intensive healing balm...
Women's Weekly: How Maori medicine helped my child's severe eczema April 04, 2017Michele Wilson Healing her daughter’s skin condition also led to a healthy business. BY CIARA PRATT A passing comment from her father resulted in Auckland mother Michele Wilson’s life taking a dramatic turn....
Daily Mail: In a desperate bid to cure daughter's eczema mum creates balm October 04, 2016Michele Wilson 'She'd wake up with blood all over her sheets': Mum who foraged in the bush in desperate bid to cure daughter's eczema creates balm that she claims 'STOPS the itch'...
Stuff: Maori eczema remedy spells good business for west Auckland mum October 03, 2016Michele Wilson Sarah Roberts for Stuff Michele Wilson with daughters Frankie, 19 months, and Eva, 5, who were the inspiration to starting a company using traditional Maori remedies to help children with...