Frankie Apothecary appeared in Viva:
Frankie Apothecary is the third baby of Michele Wilson, a former lawyer whose efforts to deal with her elder daughter’s eczema led to a new career making natural skincare.
This incorporates aspects of traditional Maori medicine, known as rongoá. She harvests native botanicals, such as kawakawa leaves – long used on irritated skin – from family land in Northland.
The founding of this family run business has encouraged Michele and her father to reconnect with wisdom nearly lost after the death of her grandmother, the last full Maori in the family.
While other companies have recently shown an interest in kawakawa as a skincare ingredient, Frankie was a pioneer and further stands out in how it harvests – sustainably in sync with nature and following moon cycles.
Products include a skin repair balm and a bath soak, plus an all-purpose body oil and a winter-ready roll-on with kanuka. Find Frankie at Nature Baby and Huckleberry health stores and at Frankieapothecary.com