Proud to wear the Eczema Association of New Zealand badge May 25, 2023Georgina Elvin If eczema is affecting your household, whether it’s you or your little ones living with dry, irritated skin, it can be such a struggle. One itchy child can mean broken sleep for...
Our winning lineup at the Beauty Shortlist Awards 2023 March 09, 2023Georgina Elvin Wow, we are absolutely delighted to add four new Beauty Awards to our list in 2023! With three Editor's Choice Awards and a special category Winner, we are incredibly proud...
Tips to soothe cradle cap, dribble rash and cracked nipples March 07, 2023Georgina Elvin Caring for your baby is time consuming and tiring (okay, exhausting!), but it's also some of the most meaningful work you will ever do. We are here to help you take great...
Why is Frankie's Kawakawa Balm stand-out effective? February 23, 2023Georgina Elvin We're a little bit in love with Kawakawa ... okay, a LOT in love with Kawakawa! That unique fragrance, the appealing heart shaped leaves, and most of all, the amazing natural...
Packaging – one eye on the future and one on the past February 17, 2023Georgina Elvin What if every last drop of moisturiser effortlessly slipped out of the bottle thanks to a frictionless coating? Talk about no waste! Or if packaging was virtual? So, beauty products...
Summer and eczema – the best and the worst of times January 10, 2023Georgina Elvin Summer can be tricky to navigate if you or your children have eczema. We've combined our handy tips for how to minimise eczema iiritation this summer.
Is sunscreen your frenemy? October 07, 2022Georgina Elvin It’s the single most important product for protecting your skin, age-proofing and reducing your risk of skin cancer, but ironically, sunscreens are often loaded with some of the worst offending...
Frankie Apothecary's love for indigenous ingredients recognised September 21, 2022Matt Elvin Frankie Apothecary are delighted to announce our Win for Best Use of Indigenous Ingredients in the Best of Natural Awards 2022.
Playful pathways to learn te reo Māori September 13, 2022Georgina Elvin When I rolled up to the community kapa haka group at my daughter's school, I didn't want to be the un-co one who constantly got the actions wrong. From my...
Blending the Pepper Trees - Horopito & Kawakawa Body Oil August 18, 2022Georgina Elvin This beautiful natural body oil limited-edition blend with extra 'spice' is a skin soothing superstar with an extra protective boost thanks to Horopito's powerful anti-fungal properties, which have been used traditionally and also...
Dealing with the Covid-induced nose rash August 04, 2022Georgina Elvin A streaming nose is a common symptom of Omicron and many flu's, and it doesn't take many boxes of tissues to inflame the sensitive skin beneath your nostrils. Kawakawa Balm to...
Natural vapour rub - relief from winter colds & congestion July 10, 2022Georgina Elvin We have such fond childhood memories of inhaling the soothing scent of eucalyptus as mum gently smoothed on a chest rub to help us breathe through a winter cold. This winter, we’re lovingly...
Matariki and Winter Wellbeing June 21, 2022Georgina Elvin This beautiful time of Matariki, with its bittersweet combination of maumahara (remembering) and new beginnings can sometimes evoke a lot of emotions. Missing those we loved and lost, cherishing treasured memories,...
The Inside Guide to Psoriasis March 18, 2022Georgina Elvin If you know psoriasis, you know the tell-tale red lumps that appear before patches of scaly dry skin spread and skin becomes sensitive, itchy and may crack and bleed. If...
Are your eczema issues heating up? Here's why January 25, 2022Georgina Elvin Do you find the worst eczema flare ups happen in summer? Read on! We'll cover a range of causes for summer eczema issues, and explain how to minimise eczema flare ups...
The ultimate guide to good sunscreen application January 10, 2022Frankie Apothecary 'Slip slop slap wrap' is a great reminder to slip on your shades, slop on your sunscreen slap on a hat and wrap up in a shirt... but the reality is...
Beautiful Bakuchiol - Nature's answer to retinol December 15, 2021Georgina Elvin Enter Bakuchiol, the antiaging skin care star for sensitive skin. Plant-based superstar Bakuchiol is a gentle retinol alternative that delivers all the glow and anti-aging skin care goodness of retinol - without...
Eczema help for babies August 30, 2021Georgina Elvin Ways to help care for eczema in babies. Learn triggers that can cause baby eczema to flare up, and natural products for treatment of baby eczema. From Kawakawa Balm to...
Parenting for Mana Atua - Seven aspects of creating wellness in children July 28, 2021Georgina Elvin2 comments Mana Atua - Wellbeing Isn't wellbeing something we all want for our children? But wellbeing is such an all-encompassing concept and it's easy to get worn down by the daily...
Matariki 2021 - a catalyst for change, and a reminder to remember June 16, 2021Frankie Apothecary In midwinter, the beautiful star cluster known as Matariki appears in New Zealand skies, signaling the beginning of the Māori New Year.
Understanding Rosacea & How to care for your sensitive skin, naturally May 24, 2021Georgina Elvin2 comments Rosacea may be prompted by a variety of different triggers and it is important to note when you see the symptoms flare up to learn what your triggers are, and...
Sharing some Aroha for Eczema Care and Winter Skin April 22, 2021Georgina Elvin2 comments Winter is hard on skin, especially if you have a vulnerability to eczema, dermatitis, or dry chapped skin. Regardless of if you have normal skin and just want to ensure...
The living journey of a natural brand – Frankie Apothecary’s story February 03, 2021Georgina Elvin1 comment In the early morning hours, a young girl wakes crying with painful eczema, and her mother runs to find her daughter’s delicate skin bleeding. It's a common story, and with...
Meet the power botanicals in Replenishing Kakadu C Facial Oil December 16, 2020Georgina Elvin Antiaging & skin soothing Replenishing Kakadu-C Facial Oil We set out to create a facial oil that delivered truly effective skin care, and at the same time, was very gentle...
Eczema care: BePure's Ben Warren on healing eczema from the inside September 04, 2020Frankie Apothecary One of the most common symptoms or issues Be Pure sees in clients at their clinic is eczema. For some it is a mildly annoying patch of dermatitis that hints at other...
We love supporting natural New Zealand brands - and you can win! July 18, 2020Frankie Apothecary New Zealand is famous worldwide for snowy mountains, waves rushing remote golden sands, and forests alive with birdsong. Our people have a reputation for being friendly; forthright; with a practical...
Kawakawa Balm and Eczema - How can it help? May 26, 2020Frankie Apothecary2 comments It's an awful moment when you realise that those itchy, red patches on your baby or toddler's cheeks, chin, or chest have become irritated, and that you have eczema in your...
Winter Immunity & Natural Tips for Good Health April 13, 2020Frankie Apothecary As nights get colder and mornings chilly, we instinctively look for that snuggly top, an extra blanket and begin to crave hearty soups. There are really good reasons that we...
Nano vs Non-nano particles in natural zinc-based sunscreen - what's the difference? March 11, 2020Frankie Apothecary2 comments Zinc is an ingredient in the majority of natural sunblocks because it provides sun-blocking action by absorbing or reflecting harmful UV rays away from your skin. Frankie Apothercary uses non-nano zinc, but we've got all...
Greenwashing, hype, misinformation & discombobulation! March 11, 2020Frankie Apothecary Frankie Apothecary customers want to help create a healthier world, use less harmful products, and to avoid harm to other creatures. We absolutely love these goals and share them with...