Frankie Apothecary in the Media
Frankie Apothecary featured in NZ & Australian publications
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"Who else has fond childhood memories of inhaling the soothing scent of eucalyptus as mum gently smoothed on a chest rub to help you breathe through a winter cold? This winter, we’ll be lovingly applying the all natural, petrochemical free version with the Frankie Apothecary chest rub, Breathe Easy."
Whanau Living: Some 'dos and don'ts' of getting your business out there
"On the advice of her father, Mrs Wilson took to the bush in search of kawakawa, a native plant long used as a soothing substance by New Zealand Maori. She used the plant to create a herbal eczema balm, which has proved so popular Mrs Wilson has quit her job and is now focused on selling it full time."
"With no food allergies and after countless appointments and tests with doctors, naturopaths and herbalists, the family were at their wits’ end. While Michele researched the problem, a hint from her father, who has knowledge of Maori herbal medicine, became a lightbulb moment."
“I wish more people knew how multipurpose the Frankie Kawakawa Balm is. People ask if I can create a nappy balm – don’t need to. Can I create a lip balm – don’t need to. Can I create a stretch mark cream – don’t need to. All they need is this one product.”
"Three years on and several sessions reformulating in the family kitchen and I am over the moon to have created a sunscreen that truly feels magical to wear, is 100% natural, infused with our skin healing Kawakawa and has attained a high protection rating SPF 50."
"From experience, there is very little we can do to treat bugs and colds, so this year I’ve chosen to instead focus on keeping our immune systems in tip-top shape. Here are a few of the tweaks I’ve found work well for us recently."
"She has seen her Kawakawa Balm become the linchpin product in a now flourishing skincare business sold at high-end children’s retailers like Nature Baby and Huckleberry."