Kaitiakitanga is the concept of guardianship or stewardship. It's about doing what we can to protect the planet, its resources and taking steps to minimise our impact.

Kaitiakitanga guides our packaging choices, recycling and upcycling initiatives and our love for New Zealand's native habitat.

We've seen first hand how New Zealand native Kawakawa, long valued in traditional rongoā Māori (Māori medicine), has helped countless families on their eczema care journey.

As Frankie has grown, our intention has remained the same - to honour the traditional harvesting techniques for our Kawakawa and to share the efficacy of Aotearoa New Zealand's plant-life with the world.