Meet our 2023 Beauty Shortlist Winners

Best Coral Safe Sunscreen + three Editor's Choice Awards!
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NEW Natural Sun Defence SPF40

Silky smooth, near clear finish
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Eczema Care

With wild harvested Kawakawa
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Why we love Kawakawa

Harvesting principles and practices
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MADE IN NZ & NATURAL

GENTLE ON SENSITIVE SKIN

ECO-LIGHT PACKAGING

ONLY TESTED ON HUMANS

Harnessing the healing power of New Zealand native Kawakawa

We create soothing products inspired by nature and guided by mātauranga (ancient knowledge) for those with sensitive skin and those who love natural, effective, low-waste skincare.

Customer favourites

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What guides us

Mātauranga / Ancient wisdom

We are passionate about the power of nature to heal. We've seen first hand how New Zealand native Kawakawa, long revered in traditional rongoā Māori (Māori medicine), has empowered countless families on their eczema care journey.

As Frankie has grown, our intention has remained the same - to honour traditional harvesting principles for our Kawakawa, to respect the wisdom of traditional medicine and to share the efficacy of Aotearoa New Zealand's plant-life with the world.

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Manaakitanga / Generosity, Kindness

Manaakitanga encompasses generosity, kindness, hospitality and compassion. It means to uphold the mana - inherent value - of another. As a business, it's expressed through the support we offer our customers, our committement to provide the highest quality most effective products we can, our community initiatives, and the respect we show to our suppliers and partners.

Giving Back

Kaitiakitanga / Guardianship

Kaitiakitanga is the concept of guardianship or stewardship. It's about doing what we can to protect the planet, its resources and taking steps to minimise our impact.

Kaitiakitanga guides our packaging choices, reycling and upcycling initiatives and how we fight to preserve New Zealand's native habitat.

Te Ao Marama
Kawakawa Body Oil
$20.50 $45.00
$20.50 $45.00
Natural Sun Defence SPF40
$34.00 $79.00
$34.00 $79.00
Kawakawa Repair Balm
$22.00 $49.90
$0.00
$22.00 $49.90

SKIN SOOTHING FAVOURITES

Our Customer Picks

Kawakawa Body Oil
$45.00
$45.00
Natural Sun Defence SPF40
$34.00
$34.00
Kawakawa Repair Balm
$30.50
$0.00 $30.50

A story of caring for skin

  • Kia ora and welcome

  • Our Kawakawa Balm

  • Our story

We are Georgina and Matt. Along with our daughter, we're the family behind Frankie Apothecary's range of natural, low-waste skincare products made with New Zealand native Kawakawa.

Our Story

Frankie's Kawakawa Repair Balm was developed for a little girl whose severe eczema meant she often woke with her skin raw from scratching through the night. Her desperate Mum formulated our rich Kawakawa Repair Balm and it soothed her skin naturally within a week.

Since then, Kawakawa Repair has helped transform the skin health of thousands of Kiwi families, many of whom had relied on chemical laden over-the-counter and prescribed topicals.

Shop Kawakawa Balm

My journey with natural skincare began after a fertility specialist told me the chemicals in my sunscreen could be disrupting the delicate balance of hormones in my body. I was shocked.

Our story

Awards for Frankie Apothecary

What people are saying

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Panui / Journal

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