If you or someone in your family is struggling through eczema at the moment, we hope you find this information on the causes and some treatments useful.
We've gathered our most helpful tips for dry, itchy skin relief to share with you. We hope you find this information useful in your skin journey.
1. Please always consult your preferred health professional first and foremost. Visit your Health professional, GP or Naturopath to assess your Eczema. They can help eliminate any infection and arrange for allergy testing.
2. Eczema and skin conditions can be a reflection of how well the body is dealing with the environment, and adjusting lifestyle factors can help. This article by Ben Warren from Be Pure talks about inflammation in the body and how it affects eczema-prone skin.
3. Begin applying Frankie Kawakawa Balm to help your Eczema up to 3 times a day. Our natural Kawakawa Balm is designed to soothe itchy inflamed skin and also create a strong barrier against moisture loss and external allergens - this is a crucial step in ensuring your Eczema does not worsen.

4. Try to eliminate all synthetics from the home - washing powders and cleaners, soaps and body washes and shampoos and synthetic fabrics in clothing and bedding. We have shared information about eczema triggers in clothing here.
5. Eliminate all dust and mould in the home, and ventilate your home everyday. Here is an article on eczema help that addresses environmental eczema triggers.
6. Add Frankie Soothing Oat Bath Soak to the bath every night to help ensure skin is protected at night and itchy free. Always follow with Frankie Kawakawa Repair Balm.
7. Introduce a good probiotic to your diet either in pill, liquid form or by eating a diet rich in pro biotics (yoghurt, kefir, bone broth, fermented foods).
8. Be ready for the seasonal changes that can provoke eczema flare ups. We have written a guide for Eczema in Winter and Eczema in Summer.
If you have any specific questions or would like further support in your Eczema journey, feel free to email us and our team of Naturopaths can point you in the right direction.
Eczema, sensitive & itchy skin tips & support
Why Kawakawa Balm may help manage eczema
NZ Native Kawakawa has been used medicinally for centuries. The Kawakawa shrub (Macropiper excelsum) is a distinctive native New Zealand plant with aromatic heart-shaped leaves. It is one of the most important and widely used plants in Rongoā Māori (traditional Māori herbal medicine), and is still widely used as a topical treatment for dry, itchy irritated skin today - like in our best selling Kawakawa Balm.
The distinctive leaves of Kawakawa (Macropier excelsum) meant it was easily recognised by Māori as a relative of the famous Pacific Kava plant (Piper methysticum) when they arrived in New Zealand; and as you would expect, Kawakawa shares some of the medicinal properties of Kava - although not the mild narcotic effect!
See the Kawakawa based super stars of our dry, itchy skin care range here.
Kawakawa: a botanical healer for generations
As well as Kawakawa Balm being an effective skin remedy, Kawakawa leaves can be chewed or made into a tea infusion to treat gastrointestinal stomach ailments, high cholesterol bladder problems, to balance blood sugar and blood pressure, and reduce the pain of tooth aches. In rongoā, Kawakawa was also used for bronchitis, rheumatism, bad bruising, burns, stings and insect bites, sunburn and dry, generally irritated skin.

Scientists agree - Kawakawa has amazing medicinal properties
With laboratory testing scientists have demonstrated that Kawakawa has a number of wonderful botanical actives.
Myristicin, an analgesic 'pain-blocking' substance related to the antiseptic eugenol:
"Myristicin is an anticholinergic agent meaning it blocks certain nerve impulses."
Myristicin also has anti-inflammatory, anti-microbial, and antioxidant properties.
Lignins which are useful in cosmetic and topical skin treatments:
"Kawakawa leaves also contain a series of lignans which act as powerful antioxidants in the presence of oil (such as Kawakawa oil), which act as free radical scavengers, and boost skin cell health dramatically."
Antimicrobial and analgesic properties useful for reducing inflammation caused by skin conditions such as psoriasis, eczema and rashes:
"Kawakawa extract has been shown to have anti-inflammatory activity."
Diayangambin which has anti-inflammatory and immuno-suppressant effects, which means it can help with anti-immune disorders like rheumatism and psoriasis.

Why can our Kawakawa Balm help dry, itchy skin conditions?
The Kawakawa leaves and stems used in our Kawakawa Balm are packed full of chemical actives that have numerous medicinal and healing properties.
Chemically, Kawakawa contains analgesic 'pain-blocker' and anti-inflammatory, anti-microbial, antioxidant myrsticin, eugenol which is an antiseptic, and antioxidant lignins. It is rich in iron, magnesium and vitamins.
We preserve the effectiveness of all these natural chemical actives in our Kawakawa extract. To ensure they are not lost quickly in our products like Kawakawa Balm, an additional antioxidant must be added. We use a rich natural Vitamin E antioxidant as a natural preservative in our Kawakawa Balm.
Read on to find out why these incredible natural Kawakawa actives may be able to help eczema-prone skin.
How does Frankie Kawakawa Balm work to support damaged skin?
Dry, itchy skin conditions are often an inflammatory response within the body to some internal or external trigger. This is why finding out what's triggering your dry, itchy skin flares is so important - see the Eczema Triggers information above. However this can take some time and it's crucial to manage your skin condition before it gets out of hand and begins to affect your everyday life.
Once an inflammatory response is triggered, the body reacts by releasing a huge amount of moisture from the skin, which leads to the shredding of the outer skin layers, exposing the inner layers and altering the pH of the skin. This is what causes eczema damaged skin to become itchy, inflamed and raw.
Frankie Apothecary's Kawakawa Balm is an intensive natural moisturiser containing zero water. This means our Kawakawa Balm is strong enough to create a long lasting barrier over the skin, trapping in the moisture that is trying to seep from the skin. This also allows the soothing Kawakawa Balm actives enough time to do their job to support the repair of itchy, inflamed skin.
You may have tried many eczema creams or steroids for eczema and seen little difference. One reason may be because the water content in most eczema creams means they are just not strong enough to create a lasting barrier on the skin - and the synthetic chemicals required to preserve conventional eczema creams may be triggers in themselves.
We recommend applying Frankie Kawakawa Balm 3 times a day to very inflamed skin, and then once a day to help prevent future flare ups of irritation. Always consult your Health Care Professional.
The only exception to this is if you have used a steroid cream in the last 6-10 months. In that case, read how others have gradually swapped to using our natural range.
More eczema help information
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Eczema help for babies & preschoolers
Read nowAroha for children with eczema is what began Frankie Apothecary's journey; and it is still very much our motivation! We'd like to share some tips about caring for your baby with eczema, but if you need extra help, please reach out and we will try our best to help.
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Itchy, dry Skin? Here’s what’s really going on beneath the surface
Read now'Everyone's Skin is Different' - You’ve probably heard this so many times on your eczema journey. And while every person’s skin is unique, there are key features common to those with dry, itchy, or eczema-prone skin. One of the most important has to do with moisture loss from the skin.
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Kawakawa Balm and Eczema - How can it help?
Read nowIt's an awful moment when you realise that those itchy, red patches on your baby or toddler's cheeks, chin, or chest have become irritated, or your child has patches of dry itchy skin on their neck, inner elbows, behind the knees; and that you have eczema in your whānau.
We're here to help!
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Finding your Eczema Trigger: Environmental, Physical or Chemical?
Read nowEczema often runs in families – frequently along with asthma and other hyper-reactive illnesses. These ties to family traits identify the genetic link that can play a part in the development of hypersensitive and reactive skin. In this article we round up various eczema triggers, and share ways to minimise the impact these triggers may have on your whanau's eczema.
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Introducing the Eczema Care bundle
Here's how to use itWe combined all three amazing products into one skin-soothing super eczema care bundle
The Eczema Care Bundle contains Kawakawa Repair Balm + Kawakawa Body Oil + Colloidal Oat Soak to provide you with all the products you need to give your sensitive and irritated skin the complete Frankie Apothecary experience!
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Healing Eczema: Stopping the itch
Read nowOne of the goals of any eczema sufferer is to relieve and prevent itching. Not only because it is extremely distressing but because scratching the skin can cause the skin to become very inflamed and even infected. Itchy skin is usually very dry from constant water loss of the skin layers. Check our article on Eczema Triggers here.
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Sleep time rituals for children with eczema prone skin
Read nowNever mind the boogie monster - if your whānau is dealing with eczema, your kids probably have bigger worries at night time! Eczema is notorious for flaring up at night and disrupting children's sleep - with can wake the whole family, night after night. Sleep disruption caused by eczema is very common, affecting over 80% of people with eczema.
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BePure's Ben Warren on healing eczema from the inside
Read nowBen says that one of the most common issues he sees in clients at the BePure Clinic is eczema. For some, it is a mildly annoying patch of dermatitis that hints at other health concerns, while for others it is painful, raw, prone to infection, itchy, a cause of self-consciousness. In extreme cases, it can be completely debilitating.
Here, he shares his insights. -
Used topical steroids for eczema? Here's what customers have told us
Read moreSwitching from steroids to Kawakawa Balm? We often get asked about steroid creams for eczema, and if our products such as our Kawakawa Balm can be used with, or after using them. Here's what what other parents have told us they have observed, and share the process they followed to help manage their child's or their own eczema or dry, itchy skin.
Read the Journal/Panui for more eczema tips
We constantly review the latest research and information on Kawkawa Balm for eczema, psoriasis and sensitive, itchy skin support and share what we learn about eczema care here.




