Media

Pleased as punch to spot our Bakuchiol Facial Serum in Kia Ora magazine. You can shop Frankie with your points in the Airpoints™ Store. This multi award winning facial serum delivers...

We'd love to share some fantastic news with you! Frankie Apothecary has won seven awards at the International Beauty Shortlist Awards 2025 including SIX outright category winners - the supreme...

"I’m so pleased to share this good news with you: your brand is one of the highest-scoring winners at this year’s 2024 Mama & Baby / Eco Awards!"   We were...

An inspiring journey from parenthood to business success with Frankie Apothecary, where natural remedies and ancestral wisdom meets the modern age. Meet Georgina from Frankie Apothecary, a Mission Bay local...

Our superhero Kawakawa Repair Balm won the Best Use of Indigenous Ingredients category in Good Magazine.

We are so proud to announce that our bespoke Replenishing Kakadu C Facial Oil is a joint winner of Best Natural Face Oil, and Kawakawa Repair Balm got an Editor's Choice Award in...

Frankie Apothecary's beautiful seasonal release of Kūmarahou & Kawakawa Body Oil was featured in NZ House & Garden's, Spring edition. For just a few weeks, in the North of Te...

Viva featured Frankie Apothecary in an article profiling six Māori-owned brands who are sharing their taonga (treasured possession) with the people of Aotearoa by way of skin, hair and body care.

Article here. "Further to the idea of stripping things back to only what is actually needed are skincare brands embracing traditional Māori Rongoā. Two high-profile ones are ... and Frankie Apothecary,...

Article here. "There has never been a better time to think local when it comes to your gift giving."

What a fantastic honour to be selected from among a handful of amazing small businesses as a winner in the Warehouse Stationery Ads for Small Business Competition. Frankie Apothecary scooped...

Article here. In the early morning hours, a young girl wakes crying with painful eczema, and her mother runs to find her daughter’s delicate skin bleeding. It's a common story...

"In the spirit of Matariki 2020, we celebrate the power of Māori creativity – its inspiration and innovation, now and always." We’re honoured that our hugely popular Kūmarahou & Kawakawa...

Kia Ora, I’m Georgina. I’m excited to introduce myself and my husband Matt as the new owners of this incredible company. 

Frankie Apothecary bloomed from Michele Wilson's search for a way to soothe her daughter’s eczema. Now the thriving business has a new - fantastic - owner!

(Click play to listen to the podcast interview) Michele Wilson (Tainui, Ngati Pāoa) grew up identifying as an ‘urban’ Māori, and although she didn’t learn te reo me ōna tikanga as a...

"Who needs Amazon or any other big .com site when you have a nation of talented craftspeople willing and able to cater to everyone on your Christmas list? If you...

Janetta Mackay highlights what to look for when you are shopping for those must-have products that protect skin from environmental damage. "This season we’re looking at sunscreens with specific benefits...

While other companies have recently shown an interest in kawakawa as a skincare ingredient, Frankie was a pioneer and further stands out in how it harvests – sustainably in sync with nature...

NATURAL PARENT: BREATHE EASY THIS WINTER WITH FRANKIE APOTHECARY "Who else has fond childhood memories of inhaling the soothing scent of eucalyptus as mum gently smoothed on a chest rub...

WHANAU LIVING: SOME 'DOS AND DON'TS' OF GETTING YOUR BUSINESS OUT THERE 

This article appeared in Oh Natural - Your conscious beauty & lifestyle store. Raised in Manurewa, Aucklander Michele Wilson created a high-flying career as a successful lawyer with legal partnership in her...

By Rebecca Stevenson | Business Editor for The Spinoff It’s been estimated to be worth $26 billion, with significant stakes in the forestry and fishing industries. But underneath the story of the...

Hi Michele, how did your journey to Frankie Apothecary begin? My 18 month old daughter (now 6) struggled with severe eczema.  Our journey in finding what was triggering her eczema was...

By Michele Wilson for Nature Baby. Winter has now set in and it can be difficult during this season to keep our little ones' immune systems healthy and happy! Michele...

I'm a huge kawakawa balm convert, after I had such success using this wonder balm on my kids, who both have really sensitive skin. It's an organic, intensive healing balm...

Healing her daughter’s skin condition also led to a healthy business. BY CIARA PRATT A passing comment from her father resulted in Auckland mother Michele Wilson’s life taking a dramatic turn....

'She'd wake up with blood all over her sheets': Mum who foraged in the bush in desperate bid to cure daughter's eczema creates balm that she claims 'STOPS the itch'...

Sarah Roberts for Stuff Michele Wilson with daughters Frankie, 19 months, and Eva, 5, who were the inspiration to starting a company using traditional Maori remedies to help children with...