Kia ora, I'm Georgina!
Along with my husband, Matt, we’re the team behind Frankie Apothecary. We craft gentle, effective natural skin care - like our famous Kawakawa Balm - to care for families with sensitive skin and eczema, and to provide beautiful natural products for everyone looking for low-waste, natural bath, body and skin care.
A brand built on a mission of care
-
Inspired by Rongoā Rākau
Browse Eczema & Sensitive Skin CareFrankie Apothecary aims to provide natural, soothing and effective skin care products inspired by Rongoā Rākau (Māori herbal medicine).
Our Kawakawa Balm and gentle skin care range were created to support people of all ages (including everyone with sensitive skin or eczema), providing a healthy and natural alternative to mainstream steroid treatments and big brand skin care products.
-
Botanical Extracts in Action
Hear from CustomersIn New Zealand, we are lucky to live among so many native plants that harbour medicinal healing qualities. Every Frankie product is infused with healing native plants like Kawakawa, which are foraged for by hand using traditional techniques.
This, along with zero unnecessary fillers like water, alcohols, nasty preservatives or chemicals, is the reason why so many families have seen success with the health of their skin.
It began with Kawakawa Balm
Frankie Apothecary was created when a desperate Mum crafted our famous Kawakawa Balm to care for her daughter who suffered with eczema and very sensitive skin. The story was such a common one; itchy dry patches on her knees and back led to tears every night, as she would wake with blood on her sheets from scratching.
After years of doctor visits, allergy tests, eliminating foods and trying every cream under the sun, she was at her wits' end! Determined to bring her daughter some relief, she spent hundreds of hours researching what was working overseas - a process that finally led her back to her own heritage and to embrace the wisdom of rongoā and native New Zealand Kawakawa.
With the creation of Frankie’s amazing Kawakawa Balm, her daughter's dry, itchy, irritated skin cleared within a week. Skin flare ups were then held at bay with regular applications of the Kawakawa Balm and regular Oat Bath Soaks.
As word spread, Frankie's Kawakawa Balm became widely known - and we believe it remains the best Kawakawa Balm in New Zealand.
From Aotearoa to the world
The Frankie Apothecary business started with our Kawakawa Balm, and grew organically into a wide range of bath, body and skin care that became known throughout New Zealand, to Australia and beyond.
Our wish is to see every parent experience the same amazing results with their own children as so many of our customers have.
Georgina (Ngati Porou) and Matt x
Philippians 4:13
Awards for Frankie Products
