Frankie Apothecary’s mission is to provide natural and effective skin care products inspired by rongoā rākau (Māori herbal medicine), to relieve the suffering caused by sensitive skin and eczema and provide a healthy and natural alternative to mainstream skin care products.
In New Zealand, we are lucky to live among so many native plants that harbour many medicinal healing qualities. Every Frankie product is infused with healing native plants foraged for by hand using traditional techniques. This, along with zero unnecessary fillers like water, alcohols, nasty preservatives or chemicals, is the reason why so many families have seen success with their dry and irritated skin.
It began with Kawakawa Repair
Frankie Apothecary was created when a desperate Mum crafted our famous Kawakawa Repair Balm to care for her daughter who suffered with eczema and very sensitive skin. The story was such a common one; itchy dry patches on her knees and back led to tears every night, as she would wake with blood on her sheets from scratching.
After years of doctor visits, allergy tests, eliminating foods and trying every cream under the sun, she was at her wits' end! Determined to bring her daughter some relief, she spent hundreds of hours researching what was working overseas - a process that finally led her back to her own heritage and to embrace the wisdom of rongoā and native New Zealand Kawakawa.
With the creation of Frankie’s amazing Kawakawa Repair Balm, her daughter's dry, itchy, irritated skin cleared within a week. Skin flare ups were then held at bay with regular applications of the Kawakawa Balm and regular Oat Bath Soaks.
From Aotearoa to the world
The Frankie Apothecary business grew organically and before long, word spread throughout New Zealand, to Australia and beyond.
Our wish is to see every parent experience the same amazing results with their own children.
Georgina (Ngati Porou) and Matt x
Philippians 4:13
Awards for Frankie Products
