A slew of awards for Frankie at the Beauty Shortlist 2024!

A slew of awards for Frankie at the Beauty Shortlist 2024!


We're thrilled to announce that Frankie Apothecary has scooped up a bundle of fantastic awards at the Beauty Shortlist 2024 - including three outright category winners and a clutch of Editor's Choice and Commended awards. Wow! 

The Beauty Shortlist is one of the most trusted, respected and prestigious competitions for natural skincare, receiving entries from all over the world. We're stoked to be recognised and want to say a big thank you to you, our customers, for choosing Frankie and allowing us to do what we do. Ngā mihi nui! 

Here are our winners... 

Winner, Best SPF - Natural Sun Defence SPF40 

We are so exited to take out the top spot as Best SPF from a hugely competitive global field of entrants. We worked so hard on Natural Sun Defence SPF40 to get just the right mix of great skin feel, high SPF and easy of application and it's awesome to have that effort recognised. 

"I bought this for my fussy teenage daughters and they love it! ...we've tried a few different natural sunscreens over the years and this is by far their favorite....I noticed one daughter did not burn in the water like she normally does....if fussy daughters like it, it's got to be good!" - Keren L

"Hi I tried the small size first to see how it was. I love it, it feels lovely when applying it, easy to rub in and it doesn't make my skin sweat when it's on likes some sun screen does. It's ideal to pop into your bag. I have just bought the larger size to use at home." - Julie P 


Winner, Best Cleansing Bar - Kūmarahou + Cocoa Butter Facial Cleansing Bar 

To see one of our newest products scoop up a category win was amazing. We've received some fantastic feedback on this cleansing beauty, thanks to its gentle creamy cleansing milk. As a bonus, it lasts for ages when stored on a well-draining soap dish - upwards of 290 washes per bar. 

"I love everything about the kumarahou cleanser - the texture, the smell and the way it cleans my face. I have always had dry skin and this product really helps. The organic cotton face cloth is soft and the perfect size for your face. Once again, thank you." - Debbie S

"I've found this bar amazing for cleaning my face and general appearance of my skin is a lot better especially applying the kakadu facial oil to finish off. Thanks." - Lyn 


Winner, Best SOS/Healing Balm - Kawakawa Repair

Our long-time Frankie favourite, Kawakawa Repair has been soothing sensitive skin for years and it's so good to see it gaining wider recognition against some stiff competition at the Beauty Shortlist Awards this year. A true multi-tasker, it's amazing for all ages, soothing and calming everything from bug bites and eczema-prone skin to cradle cap and dry heels. 

"I tried so many creams prescribed by doctors but nothing could relieve my child’s eczema. I was amazed with quick results of the Kawakawa balm - within 2 days my son's eczema was under control!" - Remolla P

"I was a bit hesitant with purchasing the Kawa Kawa Balm as I’m no too familiar with it. But a lot of my colleagues recommended Kawakawa, and found Frankie to be the best value for money. And it actually works! My 4month old daughter has eczema, and it disappears after 2days of application. My son also has flare ups, and he knows it’s time for kawakawa balm. Five stars!" - Erin A 


Editor's Choice, Bakuchiol Rejuvenate Serum

Last year Bakuchiol Rejuvenate Serum made an impact at the Mama & Baby Awards and this year, it's run has continued. Using a high-potency bakuchiol extract (99%+ pure), and a blend of light, vitamin-rich oils - all high-performers in their own right - it's so great to see this skin-illuminator recognised. 

"Problem skin be gone! I’m 45 and have had oily spot prone skin my whole life. My skin is now getting older and a bit drier in places but thanks to the serum it looks and feels more healthy all over." - Vicky B

"I have sensitive skin and can’t tolerate retinol. This product works just as retinol without any irritation, I LOVE IT!" - Heather M 


Editor's Choice, Vanilla & Kawakawa Conditioning Bar

The Vanilla & Kawakawa Conditioner Bar has a loyal cadre of fans for good reason - it's super nourishing, hydrating and best of all, lasts for ages. Big smiles all round for our fave conditioner bar winning and Editor's Choice Award. 

"Please always make this bar exactly the way it is! Conditioning perfection.  It is a treat smelling this vanilla fragrance in the shower every day. Other conditioner solid bars I’ve tried have not lived up to this one for me. This leaves my hair feeling soft, silky and knot free. Big thumbs up.!" - Justine Y

"Best conditioner ever ! No Bull!  This stuff smells and feels amazing! My curls are the best they have ever been! Have used this while away camping and it was so easy! The bar eaves your hair so smooth even before you rinse it off. I will not go back to other conditioners . I havnt had to brush my hair after washing it my hands run right through the wet and dry curls ! Bloody love this conditioning bar ! Thank you." - Dana T


Commended, Kūmarahou + Kawakawa Shampoo Bar

We receive so much love for the Kūmarahou & Kawakawa Shampoo Bar with many customers saying it's the best shampoo bar they've tried. It's consistently one of our most popular products and the judges loved it too, giving it Commended award. Pairs beautifully with the Vanilla & Kawakawa shampoo bar. You can buy both and save with a Hair Care Duo pack.

"In the past few months, I've been experiencing much drier skin than usual and outbreaks of mild psoriasis all over my body, and my scalp was no exception. I knew I had to try something new when my scalp became very itchy and sore, and having had great success with the Frankie Body Oil and Balm on my skin flare-ups, I decided to try the shampoo and conditioner and see if that helped.

I've used them together four or five times now, and have noticed a massive improvement, pretty much immediately. My scalp is much soothed with hardly any itching, and my fine/thick/wavy hair is soft and smooth and happy. Happy to have the full Frankie lineup in my shower now!"
 - Anna F

"Top notch shampoo bar ever.  Lathers up excellent after second shampoo.  Leaves my hair looking and smelling great. Thanks." - Lyn


We'd like to say a huge thank you to the Beauty Shortlist for the opportunity to showcase our products on the world stage and to you our Frankie Family for all your support!


Georgina & Matt x


Georgina Elvin
Georgina Elvin

Aw thank you Cindy! Really appreciate your support! <3

Cindy Morrison
Cindy Morrison

Congratulations on you success at the Beauty awards! Very happy for you and the team & great publicity for a NZ business using natural products that have great results!!

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