The Frankie Apothecary Journal

We have such fond childhood memories of inhaling the soothing scent of eucalyptus as mum gently smoothed on a chest rub to help us breathe through a winter cold. This winter, we’re lovingly...

This beautiful time of Matariki, with its bittersweet combination of maumahara (remembering) and new beginnings can sometimes evoke a lot of emotions. Missing those we loved and lost, cherishing treasured memories,...

If you know psoriasis, you know the tell-tale red lumps that appear before patches of scaly dry skin spread and skin becomes sensitive, itchy and may crack and bleed. If...

Do you find the worst eczema flare ups happen in summer? Read on! We'll cover a range of causes for summer eczema issues, and explain how to minimise eczema flare ups...

'Slip slop slap wrap' is a great reminder to slip on your shades, slop on your sunscreen slap on a hat and wrap up in a shirt... but the reality is...

Enter Bakuchiol, the antiaging skin care star for sensitive skin. Plant-based superstar Bakuchiol is a gentle retinol alternative that delivers all the glow and anti-aging skin care goodness of retinol - without...

Ways to help care for eczema in babies. Learn triggers that can cause baby eczema to flare up, and natural products for treatment of baby eczema. From Kawakawa Balm to...

Mana Atua - Wellbeing Isn't wellbeing something we all want for our children? But wellbeing is such an all-encompassing concept and it's easy to get worn down by the daily...

In midwinter, the beautiful star cluster known as Matariki appears in New Zealand skies, signaling the beginning of the Māori New Year.

Rosacea may be prompted by a variety of different triggers and it is important to note when you see the symptoms flare up to learn what your triggers are, and...

In the early morning hours, a young girl wakes crying with painful eczema, and her mother runs to find her daughter’s delicate skin bleeding.  It's a common story, and with...

Antiaging & skin soothing Replenishing Kakadu-C Facial Oil We set out to create a facial oil that delivered truly effective skin care, and at the same time, was very gentle...

One of the most common symptoms or issues Be Pure sees in clients at their clinic is eczema. For some it is a mildly annoying patch of dermatitis that hints at other...

New Zealand is famous worldwide for snowy mountains, waves rushing remote golden sands, and forests alive with birdsong. Our people have a reputation for being friendly; forthright; with a practical...

It's an awful moment when you realise that those itchy, red patches on your baby or toddler's cheeks, chin, or chest have become irritated, and that you have eczema in your...

As nights get colder and mornings chilly, we instinctively look for that snuggly top, an extra blanket and begin to crave hearty soups. There are really good reasons that we...

Zinc is an ingredient in the majority of natural sunblocks because it provides sun-blocking action by absorbing or reflecting harmful UV rays away from your skin. Frankie Apothercary uses non-nano zinc, but we've got all...

Frankie Apothecary customers want to help create a healthier world, use less harmful products, and to avoid harm to other creatures. We absolutely love these goals and share them with...

During our summer holidays on the East Coast, we met the inspirational kaumatua, businessman and visionary, Wi Wanoa. Wi’s aroha for the whenua has turned into a passion to preserve the...

Over summer, one of our favourite products in the Frankie family is the Natural Sunscreen with Antioxidants. Since it was developed in 2016, it’s been so popular especially with Mamas...

We've been thinking about mental wellbeing and how a focus on work and schedules can have you rushing madly through the day. How many special moments did you find? How many reasons to...

We love spring with longer warmer days... but there’s a good chance winter has left a legacy - dry, chapped and wind-worn skin. The delicate skin in the lip area is...

There is a beautiful saying "Do what you can, with what you have, where you are". We are passionate about reducing waste in the ways that we can. 

Kia Ora, I’m Georgina. I’m excited to introduce myself and my husband Matt as the new owners of this incredible company. 

Frankie Apothecary bloomed from Michele Wilson's search for a way to soothe her daughter’s eczema. Now the thriving business has a new - fantastic - owner!

Because our Kawakawa Balm is NZ Made and 100% natural, as well as being jam packed with mystical actives like the amazing pain-blocker myrsticin (really!), antiseptic eugenol, antioxidant lignins, minerals and vitamins, this all...

Eczema often runs in families – frequently along with asthma and other hyper-reactive illnesses. These ties to family traits identify the genetic link that can play a part in the...

Find out why our soap free, waste free, cruelty free natural shampoo bars and vanilla scented conditioning bars are so good for your hair. Frankie Apothecary beauty bars are so gentle on...

Our NZ made, all natural sunblock is rated SPF 50+ and free from any nasty chemicals. It gives effective sun protection, comes in a lovely glass jar, keeps mosquitos away...

We asked the beautiful Maria at Intuitive Hands to try our Kawakawa Body Oil. Michele had a luxurious hot rocks massage, which every woman deserves!