The Frankie Apothecary Journal

Kia Ora, I’m Georgina. I’m excited to introduce myself and my husband Matt as the new owners of this incredible company. 

Frankie Apothecary bloomed from Michele Wilson's search for a way to soothe her daughter’s eczema. Now the thriving business has a new - fantastic - owner!

Because our Kawakawa Balm is NZ Made and 100% natural, as well as being jam packed with mystical actives like the amazing pain-blocker myrsticin (really!), antiseptic eugenol, antioxidant lignins, minerals and vitamins, this all...

Eczema often runs in families – frequently along with asthma and other hyper-reactive illnesses. These ties to family traits identify the genetic link that can play a part in the...

Find out why our soap free, waste free, cruelty free natural shampoo bars and vanilla scented conditioning bars are so good for your hair. Frankie Apothecary beauty bars are so gentle on...

Our NZ made, all natural sunblock is rated SPF 50+ and free from any nasty chemicals. It gives effective sun protection, comes in a lovely glass jar, keeps mosquitos away...

We asked the beautiful Maria at Intuitive Hands to try our Kawakawa Body Oil. Michele had a luxurious hot rocks massage, which every woman deserves!

We have combined all three amazing products into one skin soothing super bundle! The Eczema Saviour Bundle contains Kawakawa Repair Balm + Kawakawa Body Oil + Colloidal Oat Soak to provide you with all the...

Winter can take its toll on our skin and it’s tempting to just pull on our faithful jeans and worry about it in spring. But our skin is our largest...

Finding a moisturiser that did what it claimed proved impossible when my daughter Eva was struggling through extremely dry itchy skin caused by her Eczema.  I tried absolutely every product...

One of the goals of any eczema sufferer is to relieve and prevent itching. Not only because it is extremely distressing but because scratching the skin can cause the skin to...

We know how hard it can be to keep little ones protected from the sun, especially here in New Zealand where we burn so easily! Baby skin is at least...

Reaching out to widespread whanau, Michele gathered together threads of precious Rongoá wisdom, and applied this tikanga to create a Kawakawa based remedy for her small child’s severe skin allergies....

Hi Michele, how did your journey to Frankie Apothecary begin? My 18 month old daughter (now 6) struggled with severe eczema.  Our journey in finding what was triggering her eczema was...